Train.Score.Win.
OpenGTM gives revenue pros the insights, predictions, and guidance necessary to experience a world where winning is predictable.
TRUSTED BY THE BEST REVENUE TEAMS
How it works
1
Train
ML models trained to be your GTM guide
ML-powered customer persona discovery and ranked attributes — created to measure pipeline health and predict revenue attainment.
Customer persona discovery
Make sense of your CRM data with the unique lens of customer personas and explore the key attributes driving wins for your team.
Ranked customer persona attributes
Discover your most prominent customer personas and their leading indicators for revenue engagement with your company.
Your GTM growth cheat sheet
Use the ML-generated customer personas to inform deal reviews, revenue forecasts, deal next steps, product roadmaps, and other essential growth-focused processes.
WORKS WITH YOUR GTM TECH STACK
2
Score
Get to the real of your deals with AI
Opportunity health data for ICs and teams, powered by your customer personas — producing fit scores, amount predictions, close date predictions, and propensity to win indicators.
Data-backed view of the best deals
Rank your sales opportunities automatically with customer persona fit scores. Invest your time in those showing the highest probability of winning. Move on from the others.
Multiple drivers of deal health
Triangulate the automated customer persona fit scores, propensity to win scores, predicted close dates, and predicted amounts to get a true sense of deal health and winnability.
Team and company alignment
Ensure each IC, manager, and leader understands the true drivers of strong-fit deals (and poor-fit ones) based on data and not on hunches.
VALIDATED BY MARKET LEADERS
3
Win
Predictable winning made easy
Customer personas influence winning pipeline like few other ML-powered insights can. Gone are the days of relying solely on activity data to inform your pipeline health.
No analysts or studies required
Your days of relying on analysts or expensive studies to determine your customer personas are over. This intel is near-instant and, when applied to active deals, is gold.
Accurate forecasts, automated
Instantly know any deal’s propensity to win, predicted close date, predicted amount, and customer persona fit score. No waiting, no worries.
Deal gap analysis, simplified
See how any deal stacks up against your customer personas and know how to close opportunities with confidence or eject deals with haste.